How to maximise DIGITISE visibility? - Interview with AUSTRALO - Dissemination Leader

In this interview, we speak with Giulia and Aga from AUSTRALO, who lead the Communication, Dissemination, and Exploitation activities in the DIGITISE project. With complementary backgrounds in EU project management, marketing, and strategic communication, they share how they came to collaborate on DIGITISE and their approach to making the project’s work visible, engaging, and impactful.

D: Hi Giulia and Aga! Could you tell us about your academic and professional backgrounds, and how you got to work together on DIGITISE? 

G: I began my professional journey working on EU-funded R&I projects under the FP7 programme, shortly after completing my MSc in Political Science and EU Affairs. Initially, my role focused on the administrative and financial dimensions of project management. However, my path soon evolved toward Dissemination and Communication, where I discovered a true passion: helping researchers transform their complex scientific results into accessible and engaging content. I also support them in aligning with EC Open Science guidelines, ultimately enhancing the visibility and impact of their work through high-quality scientific dissemination. 

At DIGITISE, I work side by side with my colleague Aga, managing the work package related to Dissemination, Communication, and Exploitation (WP7). This involves organising D&C activities and crafting captivating communication campaigns, as well as investing greater effort into networking activities, with our team being one of the founders of the E-NERGY cluster.

A: I’ve been dedicated to the marketing field for 18 years, starting just after graduating from the University of Łódź, where I studied journalism, followed by further studies in Public Relations at the Warsaw School of Economics. My professional background includes working in public relations agencies, particularly in the interior design, construction, and health sectors. For the past six years, I’ve been involved in EU-funded projects, where I was focused on Dissemination and Communication work package activities. I also handled specific tasks such as coordinating living labs, liaising with sister projects, and supporting exploitation efforts. What I enjoy most is creating content, developing visual concepts, and planning communication strategies around these projects. It’s especially rewarding to contribute to initiatives that bring innovative solutions to the European market, particularly in areas like digital transformation, AI in manufacturing, future connectivity, and cybersecurity.

At DIGITISE, we bring together Aga’s exceptional creativity and multimedia design talent with Giulia’s in-depth expertise in EU-funded projects and strong organisational skill, enabling us to contribute not only visually engaging and impactful content but also strategic insight, reliable coordination, and a deep understanding of complex project frameworks.

​​D: What role does Australo (AUS) play in the communication, dissemination, and exploitation work package of the DIGITISE project?

Australo is leading Work Package 7 (WP7), which focuses on Communication, Dissemination, and Exploitation. Within this work package, we are responsible for two key tasks: one dedicated to Networking activities, aimed at building strategic relationships and fostering collaboration with relevant EU projects and initiatives; and the other focused on the dissemination and communication of the project, ensuring the project’s results, goals, and progress are effectively shared with target audiences through tailored messaging, channels, and formats.

AUSTRALO was one of the founding partners of the E-NERGY Cluster. Together with the DIGITISE’s sister projects funded under the call HORIZON-CL5-2023-D3-03-04— CELINE, DECODIT, ENERGENIUS, and EU-DREAM — we have joined forces to create this collaboration to empower consumers in the energy sector by using digital technologies to make energy information more accessible and engaging. By working together, the projects seek to break down barriers, fostering greater public participation in the energy transition.  

Thanks to a well-structured meeting framework and a strong spirit of collaboration, the cluster has already planned a series of impactful joint activities aimed at amplifying its reach and influence:

• Open Letter on Energy Community Barriers: A collaborative Open Letter will be published on the Open Research Europe Platform, aiming to identify and raise awareness of the persistent barriers that prevent energy communities from scaling beyond the pilot stage. The letter will draw on insights from multiple projects within the cluster, presenting a unified voice to influence policy and regulatory frameworks at the European level.
• Workshops and Podcasts: Beginning in Autumn 2025, the cluster will launch a series of joint workshops and podcast episodes. These activities are designed to foster knowledge exchange, highlight project outcomes, and engage diverse audiences — from policy makers and researchers to local communities and energy stakeholders.
• Participation in Major European Events: The cluster will take part in high-level European conferences such as Sustainable Places and Enlit Europe, where members will co-organise sessions, present joint findings, and network with key players in the energy transition landscape.

D: What are the specific goals of AUS regarding outreach, visibility, and stakeholder alignment throughout the project’s lifecycle?

We, at AUSTRALO, are committed to making this project visible, engaging, and impactful from start to finish. Our specific goals are:

Maximising Project Visibility
We will build and maintain a strong presence for the project across digital platforms and real-world channels. From social media and the project website to events and media coverage, we will create a clear visual identity and a compelling narrative that consistently showcases the project’s purpose and progress.

Engaging Target Audiences Effectively
Different audiences need different approaches. We will develop tailored messages and content formats to deliver information that is relevant, timely, and meaningful to each stakeholder group, especially citizens who are at the core of the DIGITISE work.

Supporting the Dissemination of Results
To make sure the project’s findings, the work done in the demo and the applications developed, as well as the solutions, are openly disseminated, we will share them at the right time and in the right formats, always keeping in mind the open nature of EU-funded projects. We aim to encourage wider uptake and inspire others to build on the project’s results.

D: In what ways does AUS support the development and implementation of the project’s branding and digital communication materials?

Branding plays a crucial role in science communication, serving as a bridge between complex research and public understanding. A strong and consistent brand identity helps scientific projects establish credibility, build trust with diverse audiences, and enhance the visibility of their work across various channels. 

In a landscape where information competes for attention, effective branding ensures that key messages are not only seen but also remembered. It creates coherence across communication materials, whether it’s a website, social media, presentations, or publications—reinforcing the project’s purpose and values. For collaborative or EU-funded initiatives, branding also fosters unity among partners and strengthens stakeholder engagement by making the science more approachable, relatable, and impactful.

By keeping this in mind, AUSTRALO worked to define a well-structured branding, in line with the mission of the project: a future where consumers and prosumers are digitally empowered, actively engaged in energy activities and markets, and play a pivotal role in the global energy transition. 

The DIGITISE logo represents the centrality of the final user for the project, and how everything is developed around this goal. The logo features two rings with rounded elements surrounding a central core with the initial letter “D” created using negative space. This logo concept is the perfect representation of the centrality the customer figure has in the whole project and the key role of information flow for DIGITISE.

The DIGITISE branding concept has been consistently incorporated across all dissemination materials, including leaflets, brochures, business cards, presentation templates, roll-up banners, social media channels, and the project website. All visual elements, such as colour schemes, typography, and layout structures, are carefully aligned to ensure a coherent and recognisable brand identity both online and during physical events and conferences. As AUSTRALO, we are responsible for creating the branding concept, designing the visuals, preparing the content, and managing the publication, dissemination, and printing of materials as required, ensuring a unified and professional presence across all communication platforms.

D: Thank you for your time!

Want to know more stories from our DIGITISE Team? Subscribe to our newsletter and follow us on LinkedIn, BlueSky and X to keep up to date!