DIGITISE impact through Communication, Dissemination, Stakeholder Engagement, and Business Innovation

WP7 is the Workpackage in charge of the project’s communication, dissemination, stakeholder engagement and business innovation. Led by AUSTRALO, with Mission Publiques responsible for the Stakeholders Engagement, Ubitech overseeing Exploitation and Business Innovation, and MIW Energia leading the tasks related to Replication and Scale Up.

In these first nine months of the project, in this WP, we focused our main effort on Dissemination, Communications and Stakeholder engagement, by increasing the online presence via interesting and engaging content, as well as creating with sister projects a new cluster, called E-NERGY. 

In DIGITISE, Communications and Dissemination are key to the project’s success.

All key scientific stakeholders must be informed about DIGITISE, its objectives and goals. However, the project’s audience cannot be limited to the scientific community: DIGITISE envisions a future where consumers and prosumers are digitally empowered, actively engaged in energy activities and markets, and play a pivotal role in the global energy transition. 

For this reason, all the dissemination and communication activities were tailored to reach both audiences, to explain in a clear way what the project is about and what are the benefits for the citizens. On the project’s social media, different series covering several aspects of the project were carried out: from the objectives explanation to the project in a nutshell, passing from the DIGITISE solutions and benefits to the DIGITISE Glossary and Significance to make sure everything is explained in a coherent and comprehensible way.  

With an appealing website, captivating branding, a distinctive look and feel, and informative PR and video materials, WP7 effectively communicates the project’s vision, engages its target audience, and enhances its market presence. 

And the best is yet to come!

Our technical partners are working to present scientific papers at international conferences and submit them to prestigious journals. Our partner, University College Dublin, has already published one paper related to the work in DIGITISE; it is available on our website in the Publications section.

 

In DIGITISE, we value our community.

DIGITISE, together with its sister projects funded under the call HORIZON-CL5-2023-D3-03-04— CELINE, DECODIT, ENERGENIUS, and EU-DREAM — have joined forces to create the E-NERGY Cluster. This collaboration aims to empower consumers in the energy sector by using digital technologies to make energy information more accessible and engaging. By working together, the projects seek to break down barriers, fostering greater public participation in the energy transition.

The name E-NERGY reflects the cluster’s mission, blending “energy” with the simplicity of e-mails. Just as e-mails revolutionised communication, E-NERGY strives to make energy data seamless and easy to access. This initiative is designed to democratise energy information, enabling individuals and communities to make informed choices and actively contribute to a more sustainable future.

Through this partnership, E-NERGY will share innovative tools and systems that place consumers at the centre of the energy transition. By making the process inclusive and intuitive, the cluster sets a foundation for a digitally empowered energy sector where everyone has the opportunity to participate.

The projects will soon organise joint dissemination and communication activities,  such as workshops, events and podcasts. Stay tuned for more!

 

Beyond dissemination and Communication: Consumers and Stakeholders Engagement

At DIGITISE, we believe that innovation is most impactful when it is created with the people it serves. That’s why we’re building a strong foundation for consumer and stakeholder engagement from the very start. Our goal is to foster a collaborative co-innovation process that ensures the acceptance and long-term success of DIGITISE’s digital solutions.

To achieve this, DIGITISE is developing a highly effective engagement strategy that brings together diverse voices—consumers, businesses, and industry experts—through dedicated engagement groups. These groups will:

1. Empower Consumers – Raising awareness and encouraging active participation in shaping and validating digital services, ensuring they meet real-world needs.
2. Involve Business Stakeholders – Creating an open collaboration space where companies can contribute to technology co-creation, customization, and validation, aligning innovation with market demands.

By fostering dialogue, co-creation, and mutual learning, DIGITISE is paving the way for digital solutions that are widely accepted, effectively implemented, and successfully adopted.

The Energy Dialogues in the DIGITISE project, conducted in 4 demonstration sites in Greece, Croatia, Spain, and Ireland, establish a structured framework for consumer and stakeholder engagement from the outset. Energy transition is not just a technological shift but a socio-technical transformation requiring active collaboration. By fostering inclusive spaces, the project enables consumers, industry stakeholders, and policymakers to exchange insights, address concerns, and co-develop digital energy solutions aligned with societal needs.

At the core of DIGITISE is a co-innovation approach, ensuring solutions are developed with users, not just for them. These dialogues integrate first-hand perspectives on energy consumption, accessibility, and decision-making, fostering trust, transparency, and early-stage engagement – key factors for the long-term adoption of digital innovations.

Beyond discussions, Energy Dialogues offer practical benefits, helping stakeholders navigate energy system complexities and fostering collaboration between technical developers, industry leaders, policymakers, and end-users. 

All activities are supported by dedicated dissemination campaigns, including blog posts, social media campaign, digital and printed materials, and interviews which provide feedback not only on the DIGITISE project solutions but also on the general view on energy transition.

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